Toothpaste without the waste

Refillable, naturally powerful toothpaste.
Free from plastic waste and scrunched up tubes.

✓ Biodegradable refills

✓ DENTIST APPROVED

✓ POWERFUL + MINTY

Toothpaste to feel good about

Refill, not landfill

Unique biodegradable refills Plastic free & hassle free

Next-level cleaning

Designed and approved by dentists

Naturally powerful

Fresh English Mint. Whitens without chemicals

Fresh looks

Dispenser for life. No more scrunched up tubes

GOOD FOR YOU AND YOUR PLANET

SMALL CHANGES, MIGHTY DIFFERENCE

GOOD FOR YOU AND YOUR PLANET

SMALL CHANGES, MIGHTY DIFFERENCE

GOOD FOR YOU AND YOUR PLANET

SMALL CHANGES, MIGHTY DIFFERENCE

GOOD FOR YOU AND YOUR PLANET

SMALL CHANGES, MIGHTY DIFFERENCE

We’re different from the rest

Traditional toothpaste

Single use plastic

Ends up in landfill or our oceans

Toxic ingredients like Sodium Lauryl Sulfate

Same old scrunched up tubes

Refillable dispenser for life

Biodegradable & microplastic-free refills

English Mint with natural whitening enzymes

Fresh looks - no more scrunched up tubes

The Mighty Method

1
Choose your Dispenser

Say goodbye scrunched up tubes, hello reusable dispenser - all you have to do is pick your colour

2
Twist & Pump

Twist the base of the dispenser and pump - our natural English Mint toothpaste will leave your mouth feeling fresh

3
Subscribe & save or buy once

We will ship your plastic-free toothpaste refills out to you every three months or whenever you want

Globally, 3 billion toothpaste tubes end up in landfill or our oceans each year. That’s enough to fill the Empire State Building 50 times.

We’re on a mission to change this and make toothpaste Mighty.