Our Mission
We’re on a mission to make toothpaste better for you and the planet - refillable, sustainable, and just as effective.
The Problem
Every year, 3 billion toothpaste tubes end up in landfills or oceans, enough to fill the Empire State Building 50 times. The sustainable options out there don’t give you that same clean that traditional toothpaste does, until now.
At Mighty, we believe brushing your teeth shouldn’t cost the earth – or your smile. That’s why we’ve created a refillable toothpaste system that puts sustainability without compromise at its core.
The Refillable
Solution
Single use toothpaste tubes suck, so we’ve created a category first refillable system. Our sleek, reusable dispensers and microplastic-free, biodegradable refills stop the plastic waste before it starts – so you can care for your smile without adding to the mess.
We’ll deliver your toothpaste straight to your door so no last minute supermarket runs and every time you refill your dispenser, you’ll save around 30 grams of plastic going into landfill or our oceans.
No Compromise on Performance
Sustainability is pointless if the toothpaste isn’t brilliant. Mighty toothpaste delivers the feel of traditional toothpaste, using natural ingredients, dentist-approved protection and none of the harsh stuff.
We use dentist-approved fluoride (1450ppm) for cavity protection, gentle papain enzymes for natural whitening, and refreshing English mint essential oils for long-lasting freshness. No gimmicks, no harsh chemicals like SLS, just a toothpaste that works as hard as it should.
